Knowledge Hub

4 headshots of WTSKnowledge authours in small circles on a colourful Women in Tech SEO branded background.

Introducing WTSKnowledge

In depth articles about the latest SEO & marketing industry trends & updates. Learn about our publication & what makes it different from others.

Areej AbuAli - Founder

June 2024

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Is Omnichannel Back? Why SEO Needs to Act as the Glue in the Age of AI | Women in Tech SEO

Is Omnichannel Back? Why SEO Needs to Act as the Glue in the Age of AI

This article explores why SEO must act as the glue in an AI-driven search landscape, aligning channels, data, and messaging for true omnichannel success.

Katie Mishner - SEO Manager

April 2026

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How AI Agents Make SEOs More Valuable (Not Less!) | Women in Tech SEO

How AI Agents Make SEOs More Valuable (Not Less!)

In this article, Marie-Paule explores how AI agents elevate SEO roles, shifting focus from execution to system design, strategy and decision-making.

Marie-Paule Kenmogne - Founder of Fertility SEO

April 2026

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From Click to Install: How Custom Product Pages (CPPs) & Custom Store Listings (CSLs) Drive Higher App Store Conversions | Women in Tech SEO

From Click to Install: How Custom Product Pages (CPPs) & Custom Store Listings (CSLs) Drive Higher App Store Conversions

Learn how CPPs and CSLs boost app store conversions by aligning messaging with user intent, improving relevance, and driving installs.

Nourhan Gamal - SEO & ASO Manager, ACXIOM MENA - IPG

April 2026

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Make Yourself Hard to Replace: The SEO to AI Visibility Playbook for 2026 | Women in Tech SEO

Make Yourself Hard to Replace: The SEO to AI Visibility Playbook for 2026

[Webinar Recap] Learn how to measure AI visibility, prove SEO impact and build an adaptable search strategy with practical expert frameworks.

Hannah Smith - Head of Content, Women in Tech SEO

April 2026

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Reddit Joins the Search Wars: Building Authentic, Human-Centric Content in an AI-Driven World | Women in Tech SEO

Reddit Joins the Search Wars: Building Authentic, Human-Centric Content in an AI-Driven World

Victory explores Reddit’s growing influence on AI search, showing how authentic engagement drives visibility, trust, and brand impact.

Victory Umurhurhu-Michael - Founder & Marketing Consultant at Contenticore

March 2026

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Navigating the Content Marketing Identity Crisis | Women in Tech SEO

Navigating the Content Marketing Identity Crisis

Blogging isn’t dead, but audience misalignment is a real problem. Learn why content succeeds when it speaks to the right people.

Danielle Escaro - Content Marketing Manager, Oncrawl

March 2026

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How to Build SEO Habits that Deliver Consistent Results | Women in Tech SEO

How to Build SEO Habits that Deliver Consistent Results

A practical guide to building daily, weekly, and monthly SEO habits that reduce stress, prevent burnout, and deliver consistent results.

Kelly-Anne Crean - Head of Operations, Koozai

March 2026

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How to Get Buy-in for SEO with Data Storytelling | Women in Tech SEO

How to Get Buy-in for SEO with Data Storytelling

This guide explains how to secure SEO buy-in using data storytelling, helping teams communicate impact, justify resources, and get initiatives prioritised.

Tina Reis - Senior SEO Consultant, NP Digital

March 2026

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Agency-side Technical SEO: What Matters (& What Doesn’t) with the emergence of AI | Women in Tech SEO

Agency-side Technical SEO: What Matters (& What Doesn’t) with the emergence of AI

[AMA Recap] Explore technical SEO priorities for the AI search era, with practical advice on experimentation, prioritisation and stakeholder buy-in.

Hannah Smith - Head of Content, Women in Tech SEO

March 2026

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London Speakers & Agenda Now Live!

The same WTSFest experience you love - welcoming, kind, connecting, & helpful - with a few more voices & insights 💜

15 brilliant experts on stage (instead of our usual 10) & 2 wonderful hosts!

We're launching our Connect Session - 2 panels of experts talking about the latest industry trends.

See you at the Barbican on Friday, March 19th 2027!

Promotional graphic for Women in Tech SEO Festival London featuring 17 speaker headshots. Text reads: “Women in Tech SEO Festival — March 19th 2027 — London.”