Knowledge Hub

Ecommerce Product Page Optimization

This article dives into the importance of product pages by looking at the current search landscape and how Google Merchant Center fits in; plus sharing some examples of product pages in the wild.

Jamie D'Alessandro - Sr. SEO Specialist, Amsive

January 2024

Language Inclusivity in Multilingual SEO

This article explores a handful of language theories, and shares some practical strategies to help you integrate inclusive language into your digital content.

Veruska Anconitano - Multilingual SEO & Localization Consultant

November 2023

How to Train SEOs for the Future of Search

In this article, Natasha shares her thoughts on what’s wrong with how we train SEOs right now, how that needs to change for the future, and practical tips and exercises to train other SEOs yourself.

Natasha Burtenshaw-deVries - Senior SEO Lead, Flywheel Digital

October 2023

ADHDSEOWTF: How to Do SEO With ADHD

Doing SEO with ADHD can be a lot - so here are the tips and tricks I've learned from years of chaotic content strategy that might help to make it a bit easier.

Hannah Brady - Senior Content Strategist, connective3

October 2023

How to Measure the Impact of your SEO Changes with Causal Impact

In this article you will learn how to do it with Causal Impact, a data analytics package developed by Google that allows you to clearly display the effect of a change on a variable and also help you with business cases and decision making. And don’t worry, you don’t need to be a statistics or programming genius.

Giulia Panozzo - Founder, Neuroscientive

September 2023

Why You Should be Paying Attention to Your Google Shopping Feed

Why You Should be Paying Attention to Your Google Shopping Feed as an SEO

Mary Albright - Head of SEO, GOAT Group

September 2023

How to Create Demand for Niche Businesses

How to Create Demand for Niche Businesses When You're Stuck in a Keyword Research Rut

Morgan Petrov - SEO Lead, Chartis.io

August 2023

Dealing with Duplicate Content: Canonicalization in Detail

Dealing with Duplicate Content: Canonicalization in Detail

Ebere Jonathan - Freelance Technical SEO Specialist

August 2023

SEO to MVP – Thriving in your role in just 90 days

As SEOs, we’re great at building roadmaps for technical fixes or content releases, but not always so practised at writing them for our careers. A 90-day career roadmap can help you to identify what you can do in a short time-period to set yourself up for future success.

Helen Pollitt - Head of SEO, Car & Classic

August 2023