WTSFest Philly is back on October 1st!
WTSFest Philly is back on October 1st!
New
From Ranking to Recognition: Building Topic Entities for AI Visibility
Learn how topic entity building helps AI systems understand, retrieve, and recommend your brand through stronger semantic structure and content relationships.
Aimee Jurenka - SEO Strategist
May 2026
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Optimising Category Pages for AI Visibility
Learn how to future-proof your eCommerce category pages for AI search. Dena Warren shares a 5-step framework to boost visibility in AI results.
Dena Warren - SEO Lead
November 2025
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Survival Strategies for Publishers in Google’s Current Search Environment
Erin examines how Google’s changes are impacting publishers and shares strategies to adapt, create deeper content, and build resilience beyond Google.
Erin Rooney Doland - Associate Director, SEO
October 2025
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Visibility is a byproduct of trust
Why trust comes before visibility, how to build trust, & how community is the key to unlocking sustainable organic growth.
Erin Simmons (they/them) - Managing Director, The WTS Community
October 2025
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Next-Level Sitemaps: Advanced Strategies and Creative Uses for SEO
Discover how to make the most of sitemaps with practical tips from managing sites with millions of pages. Learn how to keep sitemaps fresh, break them into manageable chunks, boost canonical signals, and even gain insights into competitors’ strategies.
Eleni Tarantou - SEO Specialist
October 2025
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Find your Freelancing Flow: AMA with Alice Rowan
For 1 hour, Alice answered questions from WTS members in the #path-freelance channel, covering everything from finding clients and setting boundaries to pricing, project scoping, and managing quieter periods.
Alice Rowan - Freelance Website Copywriter & SEO consultant
September 2025
Learn more Find your Freelancing Flow: AMA with Alice Rowan
For 1 hour, Alice answered questions from WTS members in the #path-freelance channel, covering everything from finding clients and setting boundaries to pricing, project scoping, and managing quieter periods.
Hannah Smith - Head of Content, Women in Tech SEO
September 2025
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Enterprise SEO Strategy: Winning with Internal Alignment
Struggling with silos in enterprise SEO? Learn how to align teams, earn executive buy-in, and turn SEO from firefighting into a true growth strategy.
Jojo Furnival - Marketing Manager
September 2025
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SEO Interview Playbook: AMA with Helen Pollitt
Get real-world tips on how to ace your next SEO interview from Helen Pollitt. From tackling tough questions to showing off your skills, this AMA has you covered.
Helen Pollitt - Director of SEO at Getty Images
September 2025
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AEO Tool Comparison
A comparison of 15 leading AEO tools for AI search visibility, with transparent, research-backed ratings. Find the best platforms for prompt tracking, crawler insights, and generative SERPs—so you can choose with confidence.
Aimee Jurenka - SEO Strategist
July 2025
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